SCORE: Small Business Sales Techniques
Name:
SCORE: Small Business Sales Techniques
Date:
February 4, 2021
Time:
5:30 PM - 7:00 PM EST
Website:
sect.score.org
Event Description:
The Southeastern Connecticut chapter of SCORE, Mentors to America’s Small Businesses, presents a free Small Business webinar with SCORE mentor Eric Munro on Small Business Sales Techniques.
The Sales process does not have to be a dreaded part of running your business. It’s the best way to watch your revenue grow. Each time you talk enthusiastically about your business, you are selling.
This workshop will discuss how to be your natural self and put aside your concerns about selling, especially one-on-one with a potential or existing customer.
The “How Tos” will include
Workshop presenter Eric Munro is a product management, sales and marketing executive with experience in high-technology businesses, both domestically and internationally. Prior to retiring, Eric was Senior Vice President of Sales and Marketing for a telecommunications equipment manufacturer based in Meriden, Connecticut. His career also includes consulting in business management for a division of DeVry University as well as teaching graduate MBA classes where he provided his expertise on project and strategic management.
The Sales process does not have to be a dreaded part of running your business. It’s the best way to watch your revenue grow. Each time you talk enthusiastically about your business, you are selling.
This workshop will discuss how to be your natural self and put aside your concerns about selling, especially one-on-one with a potential or existing customer.
The “How Tos” will include
- Listening skills
- Asking for and hearing the customer’s needs
- Establishing trust
- When to make your pitch (and when not to)
- Communicating the scope of work and prices
- Following up and making the sale
Workshop presenter Eric Munro is a product management, sales and marketing executive with experience in high-technology businesses, both domestically and internationally. Prior to retiring, Eric was Senior Vice President of Sales and Marketing for a telecommunications equipment manufacturer based in Meriden, Connecticut. His career also includes consulting in business management for a division of DeVry University as well as teaching graduate MBA classes where he provided his expertise on project and strategic management.
